Hershey’s - Whatchamacllit

The deliciously crispy Whatchamacallit Candy Bar has a flavor and a name that are impossible to forget.

The Hershey Company introduced WHATCHAMACALLIT Bars in 1978. The original candy bars were made of peanut butter crisp coated in a thin layer of chocolate.

In 1987, the formula was modified to include , caramel, peanut-flavored crisps, and great chocolate taste – the WHATCHAMACALLIT Bar we love today.